In the eCommerce business, customer satisfaction is the key to the success of your business. If the customer interacts with your website and impresses with a user-friendly interface, you will gain their trust and positive feedback. The design or layout of your website is the backbone of your website and business. When you are providing web development services, your key focus must be on the attractive user experience.
Once Bill Gates gave a piece of advice to the digital marketing businessmen:
“User-Interface (UI) is the backbone of your website, so try to keep it simple and attractive.”
When a user comes to your website, the first 30 seconds are important to keep him on your website. If he finds your website attractive and well engaged, you can grab his attention. He interacts with your website’s main page. If you put things in a good manner, he will be impressed with your website outlook. If your website has a bad response time and outdated design, you surely lose your visitor. In the later section, I will talk about some important points that will explain why UI/UX design is important in the best website development services. Let’s jump into the importance of UI/UX design!
Importance of UI/UX Design For Custom Website Development
There are many important factors that influence the UI/UX design of your website. Following are some of them:
- Increase Conversion Rate of Website
You can see the high competition of the eCommerce websites because everyone is selling the same product but what thing makes the difference? Your website layout and the design you choose make your website prior among the other websites. According to a survey, if your website design is user-friendly and well organized, it can raise the conversion rate of your website up to 400%. The normal conversion rate of your website must be above 2% but if you make a design user-oriented, you can make a huge difference in your success rate.
If you want to make your business more successful, you must choose the best outsourcing company for your custom website development. They have experienced website designers that can make your website according to the customer’s needs.
- Helps to Improve Your Website Ranking
Every business starts with a mind to have a top ranking in the google search engine. Everyone wants to be on the top of the Search Engine Result Pages (SERPs). But which things make your website prior to all? Let me tell you some important things about how google crawlers rank websites.
- First of all, if your website has a user-friendly interface, people will attract and stay longer on your website. Google bots check the user read-time and number of visitors to rank your website. If your website has traffic of thousands per day, you will be on the front page of Google SERPs.
- The other thing is that Google crawls your website and checks if the information is relevant to the topic or not. If your website has informative information that can help to solve others problems, Google will lift your website up in the SERPs.
- Build Trust and Credibility
The UI/UX design of your custom website development will help to build trust between your user and website. It is the most difficult thing to build trust in your customers if you are new in an eCommerce business. They will only purchase from trustworthy websites. To enhance your customer’s credibility and trust, you have to make a design that can help your audience to trust your website. The best thing is to make your website trustworthy is to chat with your customers in a friendly way. Try to explain to him in an extraordinary way that he gives priority to your product over other products?
- Save Costs and Time
If you plan your website design before starting your website, it will save your costs and time as well. How? If you make your website design during your website development, it will take too much time to redesign your website. If the UI/UX design of your website does not seem to be good, you will waste your time and money. So be prepared to design your website as per plan.
When you are developing your website, you can launch your website to check the user experience before completing it. If your website has a good response from your audience, you can resume your website development process. If the user experience is bad, in this case you can change the plan. You can save a lot of money that might be spent on your useless project.
- To Increase Revenue of Your Website
As you can see how important is the UI/UX design for your target audience. If your custom website development has a unique and attractive user interface, more audiences will come to your website. The more traffic will come to your website, the more revenue you will generate from your website. It is a connected chain that can affect the performance and revenue of your website.
- Builds Brand Identity
In the huge eCommerce industry, your business will become more successful if you have a unique brand. The question is how your brand would be unique? When you observe your competitors’ websites and examine the shortcomings in their website’s layout, you can overcome those shortcomings and can make a unique website design that will impact the user experience. In this way, you can build a unique brand identity for your website.
The success of your eCommerce website development depends on the UI/UX design and response time of your website. When a user comes to your website, he interacts with your website’s layout and stays longer or never. The UIX/UX design of your website must be user-friendly in order to gain more audience. It also helps to increase the conversion rate of your website that is directly related to the total sales of your website. So, when you are working on a custom website development, your first priority should be its UI/UX design. I hope you have understood the importance of UI/UX design in website development.